EGO is one of the leading popular women’s fashion clothing and accessories brand of Pakistan. The brand foundation stole was laid in 2006 and now became a favorite clothing brand, especially for ambitious ladies and young teen girls.

The EGO brand’s product line includes tunics, tops, kurta’s, kurti’s, churidars, pants, crazy pants, wraps, jewelry and bags.

The brand was launched with an intention to design and create clothes for young independent women’s of the country. The brand’s target market was and still youthful girls and self-sufficient women’s who know how to carry themselves - while wearing trendy clothes.

At present, the brand’s outlets are situated in various major cities of Pakistan and also encompass a vibrant online store as well.