ÉLAN is one of the most iconic high fashion women’s luxury prêt and bridal wear brands of Pakistan that become an instant hit since its launch in 2006. Since then the brand has never looked back and become most loved heavy embroidered luxury bridal studio couture brands of the country that is loved by elite niches.  

The brand products comprise of Bridal Wear, Evening Wear, Luxury Pret-a-poter, Élan Vital, Luxury embroidered fabric and ÉLAN Lawn. All the products made by ÉLAN have a distinct elegance in its prints, patterns, colors and cuts, which is the identity of ÉLAN that no other brand offers in Pakistan.

The brand also has an award in its stride won “Pakistan's Most Loved Luxury Design House”. The brands which initially become famous due to its marvelous luxury prêt and bridal wear in the year 2012 unveiled its first Lawn collection that won the hearts of numerous customers.

The ÉLAN retail outlets are located in Lahore presently with more coming in the near future in more cities.