GENERATION was a brainchild of a husband & wife Saad and Nosheen Rahman, who thought of making designer clothing for urban Pakistani woman in 1983. Then later on went on to launch own label called Generation.

Now, this brand has come a long way and considered as one of the leading ready-to-wear womenswear brand of Pakistan – rubbing its shoulders with several other aptly. The brand offers formal to casual, basic to cottage apparels in its women’s wear – which are designed and stitched creatively, giving them a unique elegance.

The brand Generation always tries to give something innovative to its customers that can make them look classy and trendy. Generations complete product line comprises of Generation Classic, Generation Women, Generation Formals, Generation Basic, Generation Cottage, and Generation flo.

Now, the brand has its flagship stores established in several major cities of Pakistan, to furnish its customers with all its womenswear under one roof. On the other hand, Generation also has an official online store making available all its products for visitors to order online.