Khaadi is a Pakistani clothing fashion brand that was found in 1999 by Shamoon Sultan. The brand was a pioneer one at that time in introducing "hand-woven" technique in the fashion industry of Pakistan for the first time. The brand since then has come a long way and penetrated into the hearts of its loyal customers locally as well as internationally because of its classic textures and styles. It is considered as the top best fashion brands in Pakistan. The brand first specialized in hand-woven products, especially a smart clothing range of Prêt wear for women; after that, it also started providing unstitched lawn, clothing range for men's wear also and children’s clothing, shoes, bags, jewelry.

Khaadi first boutique was opened at Zamzama in Karachi in 1999 and got extensive recognition in the short period of two weeks that they were stocked down and shut down their store. Khaadi has introduced a broad range of women wear of Luxury Prêt and lawn. Arshad Abdullah is an interior designer who is working for Khaadi stores in Pakistan, UK, and UAE. Khaadi has also supplied its products to different countries and also started working online in 2014 and opened digital doors to many countries of the world. Besides providing clothing Khaadi also provides Home stores services in which they offer bed covers, Bed Sheets, Cushion Covers, Duvet Covers Wall Clocks and Tableware also.

Over the years, Khaadi has introduced some new concepts of clothing including Khaas that was featuring exclusive and limited-edition pieces, Kids, Accessories including jewelry, stoles, and handbags and Home featuring furniture, bedding and bath items.


Khaas is a new concept by Khaadi that is featured with exclusive and limited edition pieces of ready to wear dresses. The Khaas range includes formal, semi- formal and casual dresses that can be worn on special occasions.


The West range includes the western style dresses for the modern and independent women of today. These include Jumpsuits, Blouses, Jackets, T- shirts and tank tops within affordable prices.


Bottom range of Khaadi delivers Trousers, pants, Denims, Shalwar and tights.


Khaadi also serves an extensive range of accessories for today Girls and females. They provide beautiful bags, handbags, wallets, Clutches, scarves, notebooks, stylish, unmatched, antique and ethnic jewelry and sunglasses.


Khaadi has a kid’s range also in which it provides 0-12 years kids clothing and accessories.


Khaadi men include men clothing Range with Men Kurta, Men Kameez, Men Shalwar Kameez and Men Kurta Shalwar.